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Issue October 2008

Understanding the customer of tomorrow

Customer expectations are constantly rising. Anyone who also wants to succeed in economically difficult times must be able to fulfill customer requirements better than the competition and thereby work extremely efficiently. The following example should illustrate how “intelligent” systems can help you better understand your customers … more

This is how your marketing campaigns get across to the customer

Multilevel marketing actions, also called campaigns, present the Marketing staff with a challenge time and again: creativity is needed for the hot idea, and a whole lot of organizational talent for the perfect implementation. Professional software helps to handle things efficiently here. … more

CAS genesisWorld: The harbor is buzzing

Time is precious at Hamburg harbor. For this reason, HHLA Logistics, a subsidiary of the Hamburger Hafen und Logistik Aktiengesellschaft (HHLA), has been relying since 2004 on professional customer relationship management in order to efficiently support the wide-ranging circle of customers … more

Tips and tricks: This way it is faster, more efficient and more successful

Smart functions can make everyday work noticeably easier. In our category, Casimir, our Relationship Manager, will show you at regular intervals how they work: in this edition, we are giving you some smart tips and tricks about working with CAS genesisWorld. … more

Latest News

  • Internationale CAS Partner Conference in Wien
  • Neuer CAS Partner in Kolumbien

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