Energized – from leads to customers

www.athloncarlease.de

Sector: Finance/Leasing

Product: CAS genesisWorld

Project partner: Pollak Software GmbH, Karlsruhe

Success story, 560 KB (German only)

Objectives and requirements

• Managing leads
• Recording individual requirements of leads
• Chronological dossier
• Precise target group segmentation
• Campaign management
• Caller ID
• Management accounting tool

Uses and benefits

• A complete overview of all customer contacts at the touch of a button
• Standardized processes
• Processing leads efficiently
• Save between 20 and 30 percent of your time
• Easily identify customer needs
• Diverse marketing campaigns
• Optimal use of sales resources
• Segmentation of A, B and C leads

Conclusion

Stephanie Steinhauer, Team leader Sales Coordination & Support
at Athlon Car Lease Germany:

"A, B and C lead can be dealt with accordingly. We are now able to segment our target groups and precisely plan which marketing campaigns to use on which people.“

© CAS Software AG