Barteroder Feinkost (Delicatessen)
"Streamlined processes"
Objectives and requirements
- Targeted customer approach
- Large address database
- Central, integrated customer dossier as well as all
methods of communication (mail, e-mail, phone, fax, etc.)
- Support for multiple marketing activities
- Flexible CRM system that can be adapted to existing
sales processes
- User-friendly interface
Conclusion
Thomas
Loibl, managing director
 "CAS genesisWorld
enables us to monitor all product- and customer-related sales
activities.
At the center is the extensive address database in which we store
all our customer contacts: letters, faxes, e-mails, sale visit
reports, and so on. Furthermore, since we changed to CAS genesisWorld, our processes
have become far simpler, more effective and more efficient."
© CAS Software AG
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