Reference Fraunhofer-Institut IPA
"Developing the future with CRM"
Objectives and requirements
- Transparent acquisition process
- Consistent pool of data that can accessed by all users
- Flexible, customizable solution
- Good analysis options
- Transparent and cross-departmental knowledge about partners and projects
- Improved, targeted customer care and support
Uses and benefits
- Overview and transparency for projects and contacts
- Improved quality of customer care and support
- Effective address management
- Cost-effective marketing campaigns
- Extensive project analysis capabilities
- Configurable, flexible CRM system
- Simplified business processes within the whole research
institute
- Improved project handling through time and budget management
Conclusion
 Dr.
Günter Hörcher,
head of strategy and European relations at the IPA:
"CAS genesisWorld not only makes economic sense but also improves our
public image and raises our level of professionalism."
© CAS Software AG
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Success
story, 520 KB
