What is CRM?

Customer relationship management (CRM) places the focus on a company's most valuable asset: its customers. Alongside high-quality products and services, today's customer desires personalized communication and first-class service. CRM is the widely implemented business strategy for managing and nurturing long-lasting profitable customer relationships.

CRM involves identifying what customers want and then systematically aligning all processes to meet these demands. CRM projects primarily consist of change management processes and, to a lesser extent, technology, which supports the introduction and implementation of customer relation management.

A CRM solution stores all customer information in a central database, which can then be accessed by all members of staff. Each employee knows exactly what his or her customer's requirements are and is able to provide customers with professional, precisely tailored service and support.

CRM provides transparency, streamlines processes and generates a pool of information that can be used by the whole company. This leads to structured processes in Sales, Marketing, Service and Support, and throughout the whole company

Relationship management becomes xRM

To each customer their own CRM. Nowadays, many companies use CRM solutions to manage an increasing number of tasks associated with relationship management. xRM is the logical next step in the on-going development of CRM. Our xRM solution is now capable of so much more than successful customer relationship management alone. Our approach enables you to manage every relationship that is somehow connected to company success. Read on to find out what xRM (only in German) can do for you.