What role does design play in developing business software? If it were up to Martin Hubschneider and his co-creators, well-thought-out design would be the key to the networked business software of the future. With the German Design Award 2018, the German Design Council honors the development of the design-oriented software solution, SmartWe, in the apps category.
The app-based solution, SmartWe, is among the winners of the German Design Award 2018. Martin Hubschneider, founder of the new business software, SmartWe, and CEO of SmartWe World AG/CAS Software AG, received the award in Frankfurt am Main on February 9, 2018.
“Our aim is to develop the world’s most customer-centric business software by design and to establish a new standard,” explained Hubschneider at the awards ceremony. “Being honored with the German Design Award 2018 is confirmation of our mission and motivates us on our quest to actively contribute to shaping the future of business software.”
Intelligent interface design integrates time-saving functions
As an app-based cloud solution, SmartWe supports small and medium-sized enterprises in their daily customer relationship management. The solution groups contact and task management, central document storage, customer history, team calendar, and leads and sales opportunities in a central location.
“Our design concept is what separates us from conventional solutions,” says Hubschneider, “SmartWe integrates new functions into an intelligent interface design in a revolutionary way, like, for example, a smart Picasso search.” Whether people use the software on their smartphone, tablet or laptop is not important, nor is the type of operating system used. The globally unique SmartDesign® technology can be used across all devices, irrespective of operating system or display size.
Software platform for the We-based ecosystem
An essential part of the design concept of SmartWe is the integration of the software into a new ecosystem, the SmartWe World. The main feature here is that small and medium-sized enterprises, as customers, also become co-creators and co-owners of the platform. Industry specialists in software can create individually adapted apps or other software solutions directly for customers based on SmartWe. “The app store SmartWe.World will see a continuously increasing number of apps that will make it easier than ever to adapt the software to the individual requirements of the company,” explains Martin Hubschneider.
About the German Design Award
The German Design Award identifies and presents unique trends in design: it is bestowed by the German Design Council, the German center of expertise for brand value and design. Commissioned by the highest authority to represent new developments in the German design industry. Established on the initiative of the German Bundestag as a foundation in 1953, it has been supporting the industry down the years in the pursuit of generating added brand value through design. As a result, the German Design Council is one of the world’s leading competence centers for communication and brand management in the field of design. In addition to trade associations and institutions, the exclusive network of foundation members includes, in particular, the owners and brand directors of numerous renowned companies.
SmartWe is a product of SmartWe World AG. It belongs exclusively to the ecosystem itself - the employees, business partners and fan customers. The company was founded by the board of CAS Software AG, Martin Hubschneider and Ludwig Neer. CAS Software AG was founded in 1986 and became the German market leader for CRM solutions for SMEs by applying the "Passion for Customer Centricity" mission. More than 500 co-designer work in the CAS Group. The company has won numerous awards, not least, Germany's best IT employer 2016 run by TopJob. In the last 5 years, CAS Software AG has invested more than 30 million Euros in the CAS SmartDesign®, CAS genesisWorld and SmartWe software platform.
Image material for the German Design Award 2018, awards ceremony on February 9, 2018, Frankfurt am Main
Caption: Martin Hubschneider, CEO of SmartWeWorld AG, and Kerstin Vielsäcker, Head of Marketing, are thrilled to receive the German Design Award for the app-based cloud solution, SmartWe.