CRM Best Practice Award for Walter Knoll
Walter Knoll AG & Co. KG has been presented the acquisa CRM Best Practice Award for its exemplary relationship management. The prize for exceptional customer orientation, decided upon by an independent jury, was presented at an official ceremony as part of the CRM Summit 2016 in Würzburg, Germany.
It was Walter Knoll AG & Co. KG’s development from classic customer relationship management (CRM) toward internationally aligned “anything relationship management” (xRM) which impressed the jury in particular.
The long-established company from Herrenberg in Germany furnishes hotels, company headquarters and museums around the world and is also active in the premium private customer sector. “People develop a relationship with their furniture, this is why the inspirational collaboration between architects, planners, specialist dealers and end customers is decisive for success in the high-end segment”, explained the Financial Director Klaus Rentschler who initiated and supervised the CRM project. “It is our aim with CRM and xRM to render our network of relationships even more transparent and open to allow it to be used in the interests of customers and project partners”, stressed Head of Marketing, Markus Winning in connection with this award.
Lighthouse project for CRM & xRM
“Walter Knoll AG & Co. KG. places particular emphasis on the quality of every single relationship and focuses on the diversity of relationship levels – it is this which makes the transition from CRM to xRM an exemplary lighthouse project for all companies. We would like to congratulate our customer Walter Knoll and the project partner itdesign GmbH from Tübingen, Germany, for this great success”, stated CAS CEO Martin Hubschneider.
Top-class list of finalists
This is the eleventh time that a customer of the CRM and xRM specialist, CAS Software, has been presented the CRM Best Practice Award. Two further projects joined Walter Knoll on the winners’ podium at this year’s CRM Best Practice Award. Walter Knoll AG & Co. KG, as the only xRM project, came second to Jochen Schweizer GmbH and ahead of AXA Winterthur.
Background: The CRM Best Practice Award
The CRM Best Practice Award was launched in 2000 to raise social awareness for successful customer relationship management.
The CRM Best Practice Award – Best Customer Experience 2016 is presented jointly by acquisa and BARC and honors companies for customer orientation and customer experience excellence. The acquisa CRM Best Practice Award is not just a prize for software rather it focuses on customer-oriented corporate strategy and successful change management in connection with CRM.
The jury chaired by Christoph Pause, chief editor of acquisa, and Dr. Martin Böhn, Head of CRM at BARC, alongside well-respected representatives from academia and industry assesses all the submissions and draws up a shortlist of finalists.
About Walter Knoll
Exceptional quality standards right across the board, for its customers that is the appeal of Walter Knoll AG & Co. KG. This long-established company, with headquarters in Herrenberg in Swabia (Southern Germany), is one of the leading international manufacturers in the high-end furniture segment. Its customers range from international companies, hotels and museums through to design-oriented end consumers. Today, the company generates more than half of its turnover aboard with showrooms, licensees and trade partners in Great Britain, Russia, India, the USA, Switzerland and Australia.
About itdesign GmbH
Established in 1999, itdesign GmbH is a well-respected partner to enterprises and medium-sized businesses for the realization of project- and customer-oriented IT solutions. With its divisions Customer Relationship Management (CRM), Agile and Project Portfolio Management (PPM) as well as the cloud-based solution “Meisterplan” for resource planning, itdesign assists companies such as T-Systems, Nordex and Walter Knoll.
Long-term partnerships with CAS Software AG in the field of CRM field and with CA Technologies in the Agile & PPM sector form the backbone of this company which has enjoyed continuous growth for the past 15 years. More than 100 employees work to implement exceptional CRM and PPM solutions. The add-ons developed by itdesign help to ensure an increase in productivity and the improved usability of standard solutions from CAS Software and CA for thousands of users.
With “Meisterplan” over the past years itdesign has developed one of the most successful cloud-based PPM solutions in the world. Already today the SaaS solution for effective administration of comprehensive project portfolios and resource planning is among the category leaders in the PPM ranking of the Gartner subsidiary GetApp. Since 2016 international growth has been supported with a sales office in Canada.
About CAS Software AG
CAS Software AG was established in 1986 by Martin Hubschneider and Ludwig Neer. Today the company is the German market leader for customer relationship management (CRM) for small and medium-sized enterprises and is also a pioneer of xRM, relationship management for the next generation.
The product portfolio comprises CRM systems, xRM solutions and industry solutions which enable companies to develop successful and sustainable business relationships, make better use of business know-how and boost employee efficiency. More than 300,000 users work daily with the products from CAS software.
The CRM and xRM specialists from Karlsruhe in Germany are involved in numerous research projects at national and international level. The company has already won several prizes for its innovative range of products and service to medium-sized enterprises, including as top employer in the Top Job 2016 award.