CAS Software AG widens the functional spectrum of its market leading CRM solution
Karlsruhe/Germany, 20th July 2011. CAS Software AG has significantly widened the functional spectrum of its customer relationship management (CRM) software, and now supports all key mobile devices from smartphones to tablet-PCs.
Some of the highlights in the new version include smart clients for tablet-PCs, smartphones and browsers and the integration of social media networks that increase the usefulness and potential of relationship management. We consequently and continually develop all our products’ core functions and modules with a clear focus on high ease of use and making work easier. Also many of the new features in the x3 version owe their existence to numerous new customer requests that we have incorporated into this version.
Smart operating concepts for when you are on the go
Martin Hubschneider, CEO of CAS Software AG, is convinced that: “The new x3 version of CAS genesisWorld now offers innovative customer relationship management (CRM) for small and medium-sized enterprises (SMEs) on all of the most popular smartphones and tablet PCs”. Now, companies can use their customer data, which is stored in CAS genesisWorld on nearly all of the current mobile device classes: whether iPhone/iPad, Android, BlackBerry, Windows mobile/Windows phone, or Symbian phones. With Mobile sync all of your employees have access to important company CRM data and appointments both on- and offline. Your staff out-in-the-field, who deals with customers on a day-to-day basis, can now take full advantage of the increased potential of our cutting edge operating concepts, which when coupled with the new larger displays of the tablet PCs like the iPad, or Galaxy Tab results in improved versatility and usefulness. Imagine all of your presentations, current appointments, documents and virtual customer files sat literally in the palm of your hand, add the simplicity and intuition of touch control into the equation, and you can enjoy incredible usability.
Integrating social media networks
The integration of social media content into the new x3 version is a considerable leap forward in SME relationship management: social networks like facebook, Xing, Twitter or blogs are now integrated into active customer dialogues. At the touch of a button, SMEs can include additional sources of dynamic information into their relationship management. Accessing the social networks is possible at any time via central access points built into CAS genesisWorld. Just one click, and the information you are looking for from the social network of your choice is displayed in your window. No need to worry about data protection, as access happens in real-time using your own password and there is no synchronization or data recording.
Add-on modules enable additional services
Our optional modules offer a range of new functions and have been optimized for everyday use. You can benefit from the sustainable time saving and customization possibilities that the CAS Helpdesk, CAS Report and the Form & Database Designer modules offer. The “Survey” module in the new x3 version will be of particular interest to many of our customers as it features additional functions for online surveys. In addition, you can now make customer surveys and anonymous market analyses in conjunction with the askallo online survey system. You can use the sophisticated selection possibilities in CAS genesisWorld to determine those contacts that you want to include in your survey. Any additional phases of the survey, such as adapting to the company's corporate identity conducting the survey itself, and statistical analysis are all carried out by askallo in the online portal.
You tell us what you want and we make it happen
We are the german market leading CRM solutions provider for SMEs, because we constantly listen to our customers’ needs and then incorporate them into our products. Valuable customer feedback and requirements have been implemented into this new x3 version that makes using CAS genesisWorld and the add-on modules more user friendly than ever.