Swyx and CAS Software announce partnership to create communication channels of the future
Unified communications vendor, Swyx Solutions AG and CRM expert, CAS Software AG are deepening their existing collaboration. The common goal is to open up new channels for customer communications and to bundle all contact types into one single solution. Companies can therefore transform any interaction into a unique customer experience.
Whether in the form of a general request for quotation, a time-critical order, or a content-related enquiry, in most cases a direct, personalised communication determines how satisfied customers, and prospective customers, are with a product or company.
Unified Communications requires a flexible infrastructure
Today, calling someone is often still the preferred contact method with respect to the quick exchange of information or to establish a direct, personal interaction. At the same time, an increasing number of multimedia communication channels are opening up such as chat, video or audio conferences. They require a flexible and reliable infrastructure that extends beyond the existing Telephony Application Programming Interface (TAPI) and CRM telephony interfaces.
All communication channels are bundled
In order to ensure positive customer experiences in the future as standard, across all communication channels, the European market leader for IP-based communications solutions, Swyx and the German market leader for CRM & xRM in medium-sized enterprises, CAS Software, will combine their solutions even more closely to achieve true "unified communications" and "customer centricity".
The common goal: a new standard for SMEs in Europe
"The solutions from CAS Software AG and their commitment to customer centricity for medium-sized enterprises complements us perfectly. The deep CRM integration will make our future-proof solution portfolio even more attractive," said Dr. Ralf Ebbinghaus, CEO of Swyx Solutions AG. "Through our collaboration, we will enable companies to significantly improve their customer focus and thus benefit from all the advantages offered by the latest communication capabilities."
Martin Hubschneider, CEO of CAS Software AG, stressed: "With its customer-centric communication and telephone solutions, Swyx has achieved a leading market position in small and medium-sized enterprises all over Europe. The CAS Group has been a Swyx customer for many years. We look forward to working together to create a new standard for integrated, customer-centric and reliable communications solutions."