SmartCustomization turns your product into an experience
Whether a bicycle, an industrial machine or an airliner: the facility to customize a product is more important than ever before in determining its success and levels of customer satisfaction. The convergence of product configuration and customer relationship management is opening up new possibilities – even on the move.
SmartCustomization enables software-aided customization of products and services. And yet, it is only once product and customer knowledge are combined that something tailored precisely to the customer's needs, configured without error and fully customized, can be created.
Fulfilling customers' wishes
SmartCustomization works on the principle of "What you see is what you get", enabling products to be visualized in advance in 3D and viewed realistically from all sides. Whatever the product might be. For example, right from the consultation stage manufacturers of multi-variant products can show customers their machine configured precisely the way it will fit into their production lines and in keeping with all technical specifications.
Making knowledge available rapidly
Today, it is possible to configure a product in exact detail and without error right from the quotation and planning phase, with all the customizations or special equipment features built-in. That means savings of as much as 90 percent can be made on the time taken to compile a quote, and changed customer requirements can be incorporated without major effort.
Expert customer service with a smile
Based on the SmartCustomization principle, all configurations can be made in advance during the consultation with the customer. As a positive side-effect, rather than sales staff having to write visit reports after the event, all information is automatically logged centrally in the virtual customer dossier, and so is visible to all stakeholders. The mobile CRM Configurator becomes a valuable support tool.
The future is now
As a further benefit, combining the Configurator and CRMSoftware means that machines can be adapted to new requirements many years later. In this way, not only do customers benefit from the sustainability of their investment decision, but manufacturers can also lift their after-sales processes to a new level, increasing and enhancing the sustainability of their customer relationships.