German market leader for CRM in SMEs

For your success

The market-leading CRM + AIA® solutions for innovative SMEs in Europe.

Innovator of the Year®: CAS Software wins TOP 100

CAS Software named "Innovator of the Year" in this year's TOP 100 innovation competition, ranking first among all companies in the class-C size category (that is companies with more than 200 employees).

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Miele counts on Merlin CPQ for their sales and future

We are looking forward to working with Miele Professional. How does this traditional yet innovative premium brand impress its customers with Merlin CPQ? Find it out....

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Current CAS Software news

01. March 2023|News Customer Centricity Forum
on June 29, 2023 On June 29, 2023, CAS Software AG invites customers and prospects to the Customer Centricity Forum at the ZKM | Center for Art and Media in Karlsruhe/Germany. Look forward to inspiring … 27. February 2023|News Giving joy and hope together Thank you very much for your vote and support! With your vote in our Christmas fundraising campaign Heart Projects, you have given joy, hope and confidence to others. Discover more details about the … 17. November 2022|News What does AIA® actually mean? Learn more about the technology in the new video. With the new x14 version of CAS genesisWorld, CAS Software presents the next generation of the CRM + AIA® solution for SMEs. But what is actually behind the term AIA®? Our new video explains the …

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Our CRM + AIA® solutions prepare your company for the future

Digital Sovereignty

Compliance with the EU-GDPR goes hand in hand with sovereign data management

Innovative spirit

Continuous product development and research to identify future innovation trends

Customer Centricity

Individual and competent consultations create partnerships of equals

More than 400 customer write their success stories with us

Discover the success stories

Adaptive CRM + AIA® for individual requirements

Never before was it as easy to excite customers individually: use our award-winning CRM + AIA solutions to actively shape your relationships and smartly connect the all company knowledge. Create a new and efficient basis for teamwork in your company - even across spatial distances.

Our smart assistants ease your daily processes and open the doors for various opportunities to fully exploit the potential of your company and live Customer Centricity.

Strong CPQ + AIA® solution for your sales team

Manage and map complex product landscapes, create error-free quotes, and delight your customers with an optimal customer journey – Merlin CPQ offers you all this and more. What's special about it? We combine your individual requirements with our powerful CPQ + AIA® solution and digitalize your sales processes. Intelligent assistants (AIA®) support you by leveraging tailor-made configurations and applying the principle of Guided Selling.

CAS genesisWorld convinced throughout the whole process. It became clear to us very quickly that the solution from CAS Software AG offered us the best fit regarding our requirements for individuality and personal relationships.

Manager Sophie Höchtl, CRM Project Manager and Sales Controlling, TEAM 7 Natürlich Wohnen GmbH

We chose for CAS genesisWorld because of it’s simplicity, user-friendliness, scalability and affordability. It also had to be integrated into our ERP-system across our 3 facilities, and had to be mobile, so our representatives can use it on their smartphone or tablet.

Christian Walther, Head of Sales Germany, DELO Industrie Klebstoffe GmbH & Co KGaA

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Your trust – our commitment

Today, data security is one of the most talked-about topics in our society and affects us all. Customers often ask: just how secure is my data and that of my customers?

SME companies in particular desire German quality, 24/7 accessibility, sustainability, and trustworthy data protection – especially for their sensitive company data on the internet.

Learn more about our values